Ed Sheeran Play Live Album Launch

An album launch designed as a landscape of play. Oversized metallic spheres scattered through Domino Park like balloons caught mid-air, each one reflecting the vibrant pink of the album artwork. The inflatables varied in scale and height, creating a kinetic environment beneath the Williamsburg Bridge - some marked with brand iconography, others left pure and reflective. A circular pink stage anchored the performance, surrounded by spheres that caught light from every angle. Designed for the livestream camera, transforming a simple material into a bold visual world. Celebratory, graphic, and unapologetically fun.

New York, 2025

Ed Sheeran Play Live Album Launch

An album launch designed as a landscape of play. Oversized metallic spheres scattered through Domino Park like balloons caught mid-air, each one reflecting the vibrant pink of the album artwork. The inflatables varied in scale and height, creating a kinetic environment beneath the Williamsburg Bridge - some marked with brand iconography, others left pure and reflective. A circular pink stage anchored the performance, surrounded by spheres that caught light from every angle. Designed for the livestream camera, transforming a simple material into a bold visual world. Celebratory, graphic, and unapologetically fun.

New York, 2025

in collaboration with yellow studio.

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